He Who Pays The Piper

A fascinating – and, to a degree amusing – article appeared on the front page of today's (May 23, 2016) New York Times. Its title was “Adelson's Era: Do Billions Erode Press Freedom?” and it was written by Sydney Ember. The article contends that the owner is putting pressure on the Las Vegas Review-Journal staff to conform to his views in the publication of the news. A specific concern is that newspaper management is guilty of “editorial interference.” The owner himself denies any participation in the nature of the stories carried, and the editors also state that he has played no part in their decisions, but it would be naïve to claim that the same editors, knowing a little about their boss, weren't eager to please him.

It's certainly a significant fear, but perhaps it is unwarranted. Before I discuss its validity, however, let me digress.

I mentioned my wedding last week, but let me make one additional comment which is apropos in light of my discussion today. We chose the band. And while we didn't have a precise play list, we let them know what kind of music we liked, and they were happy to present it for us. By and large the specifics were their choice. Not a big surprise. At least it wasn't then. But times change.

Courts have taken to deciding the nature of a baker's or a photographer's services, and who is entitled to them. Specifically the LGBTQ community. The Supreme Court argues that various aspects of cohabitation are covered by the Constitution under the rubric of “privacy” (which, however, is not a right identified in the Constitution). Based on those views it's hard to claim that the choice of music at our wedding might not be considered by the Judiciary to be just as much a Constitutional issue as “Press Freedom.”

The concept of a free press began in this country with the acquittal of John Peter Zenger, in 1733. His trial established the right of a newspaper publisher to air his views. That was before there was a First Amendment or, indeed, a Constitution, but it was a freedom needed then, one that's still the basis of our liberty. And it is a freedom that includes the right of property [newspaper ownership and the right of the owner to publish what he wants], also viewed by our founders as a basic principle upon which our country was grounded.

Press freedom, as I said, is one of the pillars on which our country and our liberty stand. (Some restrictions on it exist but they are limited and governed by, among other things, the laws of libel, sedition, and public safety.) All of the media enjoy it, but it doesn't guarantee that all press organs will be objective – nor should it. They needn't all be fair and balanced. And they're not. All have editorial policies which reflect the biases of their management. And all observe the five esses (in addition to the five double-u's) of journalistic messaging: selection, size, space, slant, and spin. (It's funny to see one paper accuse another of tampering with the news. They all do it. Even on-line, “trending,” and “social media” sites. So we have a lot of sources available and can choose the point of view to which we already adhere.)

The New York Times is a good example. It's a “liberal” paper (reflecting the views of those who own and run it), which means that it is left-leaning, anti-Republican, and anti-Israel (pro-Palestinian – favoring the “weak minority” of Muslims in the Middle East). That's not an accusation, it's a fact. [Adelson is a Pro-Israel conservative Republican which justifies his selection for a front-page condemnation.] And that's what the Times's readers want. It's been in business long enough that the staff knows what is expected of them. Applicants are likely to share the same philosophy, and those hired can be relied on to tell the stories that management wants, and tell them in a way that is desired. (Indeed, they may be “advocacy journalists” who include opinion in what readers assume is objective reporting.) The staff has been selected. Of course when there is new management of a paper the shaking-out process has not yet occurred and staff, who might not have sought employment under the old ownership, are not yet in place. And when such a change occurs current members of the staff may decide that they don't want to hew to the new line.

Selection plays another part in the process. The choice of stories, and their placement, also reflects the paper's (management's) perspective, and is aimed at getting the “right” message to those who only read the front page or the editorials. Those stories that cannot be ignored, but which may conflict with the approved message, are likely to be buried inside or otherwise inconspicuously. The same is true of (small-print) corrections which, though undesirable, must be made when the (prominent large-print) news presented is in conflict with reality.

Size is another criterion considered when a story is published. More space (including number of or articles as well as their length) is devoted to what carries the preferred message, and less to what opposes that viewpoint – if it is published at all. Look at the letters to the editor and you'll see that those questioning the paper's view tend to be short, and they are overwhelmed by those that support the agenda. Strange, then, that the Times was critical of the Review-Journal for shortening stories critical of its owner.

First paragraphs of stories – the ledes – present the slant. They tells the impatient reader all (s)he needs to know in order to have the correct perspective on a subject. While a more accurate understanding of the situation might result from reading the full story – with important facts “clarifying,” and possibly contradicting, the premise of the writer found deep in the story. Fortunately most readers don't get far beyond the first paragraph, so they know only what they are directed to “know” based on the initial slant.

But the icing on the cake – what tops it all off – is the headline. And that is the artfully written spin that directs the thinking of the laziest of readers. Once they've seen the headline they know, and probably agree with, the outlet's message.

All in all, when, for example, the public reads an editorial supporting a President who has knowingly misled the electorate, they will know that the editors are only laying out the organ's dogma. Readers expect the media to present the views their owners are trying to sell. After all, no one is surprised when an auto company fails to disclose all its product's problems or a lawyer tells only what is favorable to the jury. We believe what we want to believe – but we probably believed it before someone tried to convince us. It doesn't take billions to do so, but we'd take it if it were offered to us.